2024 Simon-DeVos Prize Winners: Jeff and Pete Coors

WASHINGTON – Philanthropy Roundtable is pleased to announce the selection of business leaders, philanthropists, and brothers Jeff and Pete Coors as the winners of the 2024 Simon-DeVos Prize for Philanthropic Leadership. Each year, the award is presented to a living philanthropist who has shown exemplary leadership through charitable giving. For 48 years, Jeff and Pete Coors have led the Adolph Coors Foundation, which places a high priority on programs that help youth prosper, encourage economic opportunities for adults and advance public policies that reflect our nation’s founding principles.

“Jeff and Pete Coors have a legacy of protecting the values of self-reliance, personal responsibility, and integrity,” said Philanthropy Roundtable President and CEO Christie Herrera. “Their dedication to preserving and executing the donor intent of Bill and Joe Coors while advancing America’s founding principles, serving their home state of Colorado, and honoring their faith through anonymous giving makes them truly worthy recipients of this year’s Simon-DeVos Prize.”

Since 1976, The Adolph Coors Foundation has granted $308 million with a primary focus in funding adult work programs, entrepreneurship, youth development, integrative medicine and public policy. The Foundation seeks out innovative leaders and entrepreneurs within the organizations they fund to further the mission of their founding donors. By celebrating hard work, imagination, and independence, the Foundation works to ensure that all people have the opportunity to realize their dreams and reach their full potential.

Jeff Coors’ extensive career began with a 25-year tenure at the Adolph Coors Company, where he held various management roles, including Board Member and President. In 1992, he became Co-President of ACX Technologies, a public NYSE company spun off from the Adolph Coors Company, later renamed Graphic Packaging Incorporated in 2000. Jeff Coors is actively involved in civic, educational, and business organizations. He serves on the boards of RW Beckett Corporation, Hillsdale College, Independence Institute, Colorado Christian University, Intercessors for America, and the Adolph Coors Foundation.

Pete Coors is a Director of Molson Coors Brewing Company and has previously held various other positions at the company including Chairman and CEO. His numerous civic responsibilities include board member of American Enterprise Institute, Denver Art Museum Foundation and a president and a trustee of the Adolph Coors Foundation. Pete is also member of the Western Stock Show Association Board and Chairman of its Honoring the Legacy Capital Campaign.

As the 2024 Prize recipients, Jeff and Pete Coors will receive a $200,000 award, payable to the charity of their choice, and will be honored during Philanthropy Roundtable’s 2024 Annual Meeting in Amelia Island, Florida in September.   

ABOUT THE PRIZE 

Philanthropy Roundtable is honored to partner with the William E. Simon Foundation and the DeVos Family Foundation to administer the annual Simon-DeVos Prize for Philanthropic Leadership, which seeks to advance the principles of personal responsibility, resourcefulness, volunteerism, scholarship, individual freedom, faith in God, and helping people help themselves. The purpose of the Simon-DeVos Prize is to highlight philanthropy’s powerful and unique role in tackling society’s greatest challenges and inspire others to strive for excellence in their charitable giving. Learn more about the Prize at: SimonDeVosPrize.org

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